Let’s travel further, together.

Abdullah Bin Nasser Al Dawood, Seera CEO

The past 40 years have been a remarkable and memorable journey for our group. A journey that has lead us to forge new pathways and always challenge ourselves to go further.

We now stand on the cusp of a momentous time, which is leading us and the nation towards a future brimming with great potential.

Following our transformation from Al Tayyar Travel Group to Seera, we are driven by a new vision which opens up the opportunities of travel by connecting cultures.

We are challenging ourselves to serve as a bridge between cultures, the common ground that brings strangers together, to connect and broaden minds and to empower people to travel in the Kingdom and across the world like never before.  This is enabled by the technology platform we have developed that helps power our portfolio of brands.  In addition Seera has a central sourcing and fulfillment team and a dedicated data unit – helping the group to better understand and serve our customers.

Our strength lies in our experience and the reputation we have garnered over the years. We pride ourselves in the fact that we are not only the most knowledgeable and accomplished travel and tourism company in the region, but we have the advantage of a diverse collection of imaginative individuals that operate under one group brand. Whose primary purpose is to enrich every stay, every journey, every trip.

Join us as we set off on our new journey to open up our Kingdom, connect cultures, and inspire travellers to experience all the possibilities that await.