40 years of success.
We started this journey as the Al Tayyar Travel Group. For 40 years, we grew our portfolio of brands; helping families, businesses, holiday-makers, pilgrims and government officials move around our region and our world. We’re grateful that our dedication made us the leading travel and tourism services company in the region.
A new beginning
As the world and the industry has evolved, so it was our time to reimagine ourselves as a modern brand, Seera.
Driven by a fresh vision and purpose, we’re accelerating towards a greater future, connecting our home to the region and the world. Seera represents our shift towards new travel opportunities and deeper global connections. Through our balanced portfolio of trusted brands, we can deliver on our promise by working better, smarter and more innovatively for all travellers