Almosafer, the Kingdom’s leading omnichannel travel brand, announced the launch of a holistic strategy to support the development of domestic tourism in Saudi Arabia, with dedicated packages and a 360 degrees promotional campaign aimed at boosting domestic travel bookings and encouraging Saudi nationals to explore the beauty of their own country over the coming months.
The launch of Almosafer’s domestic offering comes in response to the findings of the brand’s first of its kind study of Saudi sentiment in relation to post pandemic travel, which found that almost 40% of Saudi nationals are keen on discovering the growing cultural, adventure and entertainment offering at home.
The Kingdom of Saudi Arabia is prioritizing the tourism sector’s growth in light of the challenges facing the industry worldwide and has announced a $4B tourism development fund that will serve this purpose. Almosafer, a homegrown brand and the largest leisure travel agency in the country, aims to utilize its integrated omnichannel platform and deep understanding of the local market to curate tailored domestic packages that will showcase the country’s breadth of offer. The move is designed to inspire Saudis to explore the Kingdom’s hidden gems such as the Farasan Islands off the coast of Jizan, the Fifa Mountains in Asir, or the Deesa Great Valley in Tabuk over the summer season and beyond.
To meet the growing demand for domestic leisure travel, as reported in Almosafer’s travel sentiment survey, the brand is investing its resources in offering Saudis memorable experiences while guiding them on every step of their journey. From comprehensive city guides developed by local travel experts, solid travel advice and counsel, to engaging content that brings to life the main regional attractions and cultural heritage to evoke nostalgia and excitement towards exploration, Almosafer is changing the way Saudis view local travel.
Fahad Alobailan, VP of Retail at Almosafer said: "Our Government has a clear mission to highlight and grow the Saudi Arabia’s diverse domestic tourism offering. Almosafer, the largest homegrown omni-channel travel agent, sees this as a great opportunity to support tourism development efforts in the Kingdom and showcase the growing cultural, adventure and entertainment offering. The brand’s understanding of the Saudi market and local mindset, in addition to its integrated omni-channel platform puts it in a strong position to offer local travellers unrivaled travel advice across various touch points and channels including our call centres, email, WhatsApp, app & web, social and in-store that will serve our customers across 22 cities ".
"The pandemic has changed the way people view travel globally and has prompted a higher demand for domestic leisure travel, especially in Saudi Arabia where domestic travel was mostly dominated by business trips. Our domestic offering has allowed us to work closely with local vendors and tour operators to create inspirational itineraries tailored for Saudis and give our industry partners a broader reach and accessibility to the local market" he added.
Muzzammil Ahussain, Executive Vice President at Almosafer said: "Saudi travellers are eager to venture out and explore, and Almosafer is well placed to offer tailored domestic summer packages with inspirational itineraries that will enable them to fully discover their own country. It’s not just the major destinations within the Kingdom such as Tabuk, Taif and Jeddah but also the lesser known but equally exciting ones like Jizan. Our themed packages cover natural terrains, culture, beach escapes and more and will help Saudi’s bring their country closer to them"
Travel advisory and consultation on safety measures and restrictions post pandemic will play a key role in Almosafer’s domestic tourism endeavours with a team of expert advisors being trained through the brand’s integrated Almosafer Academy. Almosafer customers will be able to access all relevant safety information pertaining to domestic travel through dedicated call centres, WhatsApp and in-store travel advisors, as well as via the app and website.
In addition to the domestic summer packages, Almosafer has also launched several special promotional offers for domestic flights, hotel bookings and packages that customers can avail during their booking across the omnichannel network.