• Lumi’s new intuitive and seamless digital platforms to further streamline and automate the online booking process, providing customers a quick, secure, and hassle-free experience
  • Offering superior, fully connected customer experiences, Lumi strengthens its omni-channel offering with the digital platform

As a milestone step on its journey to becoming a fully-fledged omni-channel car rental brand, Lumi, Seera Group’s car rental business announced the launch of a new App and mobile web platform, further accelerating the development of sophisticated travel booking solutions in Saudi Arabia.

In the evolving new world of travel, changing customer circumstances and requirements is important and having the ability to advise and service customers efficiency via all communication channels is a must for all travel providers. Seera Group’s travel brands offer travellers consistent information, in real-time, at their fingertips regardless of the channel they use during their booking journey.

Further driving the brand’s promise of delivering an omni-channel travel solution across all touchpoints for the customer, the new Lumi platforms are aimed at ensuring a seamless car rental experience, whilst significantly shortening the amount of time needed to rent a vehicle.

Customers can now benefit from seamless rental with dedicated counters at select Lumi airport or inner-city branches to enjoy an overall faster, easier, and personalised experience when booking via App or mobile web. Easing the entire customer journey, the new digital platforms also showcase Lumi’s wide car option variety with guaranteed availability. 

Customers can view competitive pricing for their rental on the digital platforms themselves which serve as a single point through which information such as details of the vehicle, convenient and secure payment methods, and booking confirmation can be accessed. Backed by superior service, Lumi also offers 24/7 roadside assistance and an option to add insurance and extras such as GCC permits with ease.

Azfar Shakeel, Vice President of Lumi, said: "Recognising the variety of customer communication needs, and the emerging significance of offering several communication channels, Seera Group devised a holistic omni-channel strategy to be implemented across all our brands. The newly launched Lumi App is aimed at further revolutionising our approach by providing a completely personalised booking experience to help manage travel disruptions more seamlessly."

Available now on both iOS and Android operating systems, the new Lumi App can be downloaded from the Apple App Store and Google Play Store. Bookings can also be made via lumirental.com on mobile devices. A fully fledged website booking portal is further set to launch by Q4, 2021.

Featuring the youngest rental fleet in the Kingdom, with over 70 per cent of cars under one year old, Lumi assures optimal car conditions. The current branch network of Lumi includes eight airport counters as part of a network of 26 branches in the region. Further expansion of the retail network is planned with two new airport branches and three new downtown branches in development.

Lumi is certified for ISO 9001:2015, ISO 10002:2018 for customer satisfaction and ISO 45001:2018 for Health & Safety Management, highlighting its commitment to the highest quality standards. With a fleet of over 14,000 vehicles in the Kingdom and more than 150 corporate clients recorded in over five years in Saudi Arabia, Lumi is further strengthening its credentials as Saudi Arabia’s top-performing car rental service with novel tech-driven offerings.


About Seera Group: Seera is the leading provider of diverse travel services in the Middle East and North Africa region. With its balanced portfolio of brands across seven verticals, Seera is regarded as the most knowledgeable and accomplished travel service provider. The Group is a significant contributor to the growth of the domestic, inbound, and outbound tourism economies of the Kingdom of Saudi Arabia and a best-in-class business partner in unlocking the opportunities in the region. Providing technology-powered travel services for consumers, businesses, government partners and pilgrims, Seera offers the opportunity to travel in the Kingdom, across the region, and beyond, like never before. Seera’s strategic business units as below:

  • Elaa, Seera’s travel management company, leading in the Corporate and Government sector in KSA
  • Mawasim, Seera’s wholesale tour operator for Hajj & Umrah
  • Almosafer, the flagship brand of Seera’s consumer travel business unit
  • tajawal, a leading online travel agency in the UAE
  • Lumi, Seera‘s car rental and leasing brand
  • Discover Saudi, Seera’s integrated destination management company
  • Almosafer Concierge, Saudi Arabia’s first holistic luxury travel concierge service catering to the discerned needs of travellers from the Kingdom

Seera – Imagine Where Travel Can Take Us Together

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