{"id":6596,"date":"2024-03-02T22:38:39","date_gmt":"2024-03-02T18:38:39","guid":{"rendered":"https:\/\/www.seera.sa\/en\/?page_id=6596"},"modified":"2026-06-17T12:17:48","modified_gmt":"2026-06-17T08:17:48","slug":"investments","status":"publish","type":"page","link":"https:\/\/www.seera.sa\/en\/investments\/","title":{"rendered":"Investments"},"content":{"rendered":"<div class=\"header-banner-wrapper inner-page pattern-rest\">  <div class=\"page-banner is-image-banner grid-x align-middle\">\t<div class=\"banner-image\" style=\"background-image: url(https:\/\/www.seera.sa\/wp-content\/uploads\/2024\/03\/GettyImages-863898526-1.webp);\">\t  <div class=\"grid-container\">\t\t<div class=\"grid-x\">\t\t  <div class=\"banner-image-content\">\t\t\t\t\t<h1>Investments<\/h1>\t\t  <\/div>\t\t<\/div>\t  <\/div>\t<\/div>  <\/div><\/div>\n\n\n<div class=\"page-intro-wrapper\">      <div class=\"grid-container grid-container-smaller\">      \t<div class=\"grid-x align-middle\">          <div class=\"cell large-6\">            <p>The Investment vertical enables Seera to fulfill its vision of investing in Saudi champions.<\/p>          <\/div>          <div class=\"cell large-6\">            <div class=\"btn-group vertical-group\">\t\t\t<\/div>          <\/div>        <\/div>      <\/div>   <\/div>\n\n\t<div class=\"single-row-title-text-wrapper\">      <div class=\"grid-container grid-container-smaller\">        <h2><\/h2>\n\n<p class=\"wp-block-paragraph\">Seera Group\u2019s strategy has shifted to focus on investments with a sustainable return profile that would support further cash flow generation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seera further undertakes passive investments offering alternative sources of liquidity, such as managed funds that offer diversification and\u2028flexibility for strategic liquidity as needed.<\/p>\n\n      <\/div>    <\/div>\n\n\t<div class=\"single-row-title-text-wrapper\">      <div class=\"grid-container grid-container-smaller\">        <h2><\/h2>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"wp-block-paragraph\">Investments include Riyadh Front Conference &#038; Exhibition Center (RFECC), a 243.388m\u00b2 event venue offering large-scale exhibition halls, conference facilities, and direct access to Riyadh Front\u2019s retail and hospitality district.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\"><div class=\"wp-block-image is-resized\">\n<figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1115\" height=\"799\" src=\"https:\/\/www.seera.sa\/wp-content\/uploads\/2026\/06\/download-5-1.png\" alt=\"\" class=\"wp-image-7266\" srcset=\"https:\/\/www.seera.sa\/wp-content\/uploads\/2026\/06\/download-5-1.png 1115w, https:\/\/www.seera.sa\/wp-content\/uploads\/2026\/06\/download-5-1-300x215.png 300w, https:\/\/www.seera.sa\/wp-content\/uploads\/2026\/06\/download-5-1-1024x734.png 1024w, https:\/\/www.seera.sa\/wp-content\/uploads\/2026\/06\/download-5-1-768x550.png 768w\" sizes=\"auto, (max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n      <\/div>    <\/div>\n\n\t<div class=\"single-row-title-text-wrapper\">      <div class=\"grid-container grid-container-smaller\">        <h2>Other investments<\/h2>\n\n<p class=\"wp-block-paragraph\">Notable investments included existing portfolio segments that transitioned from within the umbrella of Investments to key segments of today\u2019s portfolio, such as:&nbsp;\u2028<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.seera.sa\/wp-content\/uploads\/2026\/04\/almosafer-loho.svg\" alt=\"\" class=\"wp-image-7082\" style=\"aspect-ratio:1.3333333333333333;object-fit:contain;width:114px;height:auto\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align: center;\">Almosafer, which began as a small hotel booking startup in 2014<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-resized\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.seera.sa\/wp-content\/uploads\/2024\/03\/Lumi-1.svg\" alt=\"\" class=\"wp-image-6613\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:26px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align: center;\">Lumi, established to support internal divisions within the Group prior to expansion plans<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-resized is-style-default\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/www.seera.sa\/wp-content\/uploads\/2024\/03\/Portman-Group.svg\" alt=\"\" class=\"wp-image-6614\"\/><\/figure>\n<\/div>\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"text-align: center;\">Portman Travel Group, a private equity investment in a UK-based travel management company.<\/p>\n<\/div>\n<\/div>\n\n      <\/div>    <\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":28,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6596","page","type-page","status-publish","hentry"],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","hoc-featured-post":"","hoc-post":"","hoc-media":"","hoc-gallery":"","hoc-sub-page":"","hoc-ring-image-big":"","hoc-ring-image-small":""},"post_excerpt_stackable_v2":"<p>Investments The Investment vertical enables Seera to fulfill its vision of investing in Saudi champions. Seera Group&rsquo;s strategy has shifted to focus on investments with a sustainable return profile that would support further cash flow generation. Seera further undertakes passive investments offering alternative sources of liquidity, such as managed funds that offer diversification and&#8232;flexibility for strategic liquidity as needed. Investments include Riyadh Front Conference &amp; Exhibition Center (RFECC), a 243.388m&sup2; event venue offering large-scale exhibition halls, conference facilities, and direct access to Riyadh Front&rsquo;s retail and hospitality district. Other investments Notable investments included existing portfolio segments that transitioned from within&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"Admin","url":"https:\/\/www.seera.sa\/en\/author\/admin\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Investments<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seera.sa\/en\/investments\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:locale:alternate\" content=\"ar\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investments\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seera.sa\/en\/investments\/\" \/>\n<meta property=\"og:site_name\" content=\"Seera\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-17T08:17:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.seera.sa\/wp-content\/uploads\/2026\/06\/download-5-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1115\" \/>\n\t<meta property=\"og:image:height\" content=\"799\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.seera.sa\\\/ar\\\/investments\\\/\",\"url\":\"https:\\\/\\\/www.seera.sa\\\/ar\\\/investments\\\/\",\"name\":\"Investments\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.seera.sa\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.seera.sa\\\/ar\\\/investments\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.seera.sa\\\/ar\\\/investments\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.seera.sa\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/download-5-1.png\",\"datePublished\":\"2024-03-02T18:38:39+00:00\",\"dateModified\":\"2026-06-17T08:17:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.seera.sa\\\/ar\\\/investments\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.seera.sa\\\/ar\\\/investments\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.seera.sa\\\/ar\\\/investments\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.seera.sa\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/download-5-1.png\",\"contentUrl\":\"https:\\\/\\\/www.seera.sa\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/download-5-1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.seera.sa\\\/ar\\\/investments\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.seera.sa\\\/ar\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0627\u0644\u0625\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.seera.sa\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.seera.sa\\\/en\\\/\",\"name\":\"Seera\",\"description\":\"Seera, the reimagined Al Tayyar Group.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.seera.sa\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.seera.sa\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.seera.sa\\\/en\\\/#organization\",\"name\":\"Seera\",\"url\":\"https:\\\/\\\/www.seera.sa\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.seera.sa\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.seera.sa\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.seera.sa\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/logo.svg\",\"caption\":\"Seera\"},\"image\":{\"@id\":\"https:\\\/\\\/www.seera.sa\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Investments","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.seera.sa\/en\/investments\/","og_locale":"en_GB","og_type":"article","og_title":"[:en]Investments[:ar]\u0627\u0644\u0625\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a[:] - 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