Saudi Arabia\u2019s Leading Online Travel Platform Makes Bold Move to Transform from Digital to Omni-Channel Travel Booking Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seera.sa\/en\/saudi-arabias-leading-online-travel-platform-makes-bold-move-to-transform-from-digital-to-omni-channel-travel-booking-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:locale:alternate\" content=\"ar\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saudi Arabia\u2019s Leading Online Travel Platform Makes Bold Move to Transform from Digital to Omni-Channel Travel Booking Business\" \/>\n<meta property=\"og:description\" content=\"Almosafer announces retail branch openings, with the plan to open 50 outlets by Q1 2020 alongside new overall brand identity Dubai UAE, 23rd April 2019: Almosafer, the Middle East’s leading online travel brand, has announced a transformation which only a handful of digital brands have ever attempted across the world. 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{"id":4036,"date":"2019-05-23T10:28:58","date_gmt":"2019-05-23T06:28:58","guid":{"rendered":"http:\/\/seera.sa\/en\/?p=4036"},"modified":"2019-05-26T13:40:50","modified_gmt":"2019-05-26T09:40:50","slug":"saudi-arabias-leading-online-travel-platform-makes-bold-move-to-transform-from-digital-to-omni-channel-travel-booking-business","status":"publish","type":"post","link":"https:\/\/www.seera.sa\/en\/saudi-arabias-leading-online-travel-platform-makes-bold-move-to-transform-from-digital-to-omni-channel-travel-booking-business\/","title":{"rendered":"Saudi Arabia\u2019s Leading Online Travel Platform Makes Bold Move to Transform from Digital to Omni-Channel Travel Booking Business"},"content":{"rendered":"\n

Almosafer announces retail branch openings, with the plan to open 50 outlets by Q1 2020 alongside new overall brand identity<\/em><\/p>\n\n\n\n

\nDubai UAE, 23<\/strong>^{rd<\/strong><\/sup>\nApril 2019<\/strong>: Almosafer,\nthe Middle East\u2019s leading online travel brand, has announced a\ntransformation which only a handful of digital brands have ever\nattempted across the world. As one of Saudi\u2019s most loved travel\nbrands and the biggest online travel brand from the region, Almosafer\nwill be embracing a new omni-channel approach which will give its\ncustomers the choice and freedom to book their travel exactly in the\nmanner that they want \u2013 the ultimate personalisation.<\/p>\n\n\n\n}

\nAs the flagship brand of SEERA\nGroup\u2019s Consumer Travel Unit (formerly Al Tayyar Travel Group),\nAlmosafer is developing a next generation booking experience across\nonline and offline touchpoints, leading to a more personalized\napproach. Even if booking previously online, customers will be able\nto visit a retail outlet for a personal consultation and travel\nadvisors will be able to understand their travel requirements and\nprevious trips in seconds. Vice versa, offline customers will be able\nto amend, or add to their bookings online. \n<\/p>\n\n\n\n

\nWhilst the\nlikes of Amazon are\ndipping toes into taking a physical presence, Almosafer,\nwhich began on social\nmedia\nas a home-grown travel facilitator in 2012\nand has\nevolved to become the most powerful online travel platform from Saudi\nArabia, now has physical retail\nstores in\nRiyadh and\nJeddah. The brand has\nfurther plans to open another 50 retail outlets across KSA by Q1 2020\nand Almosafer will also adopt the omni-channel approach when it\nexpands to other markets outside Saudi Arabia.<\/p>\n\n\n\n

\nCommenting on this revolutionary\nchange, Muzzammil\nAhussain, EVP of Almosafer<\/strong>said: \"Almosafer has\nimmense brand recognition and loyalty in Saudi and with this\ntransformation, we are showing our commitment to our customers. This\nis not about offering face-to-face bookings, call centre bookings or\ndigital bookings and channelling our customers to either route \u2013\nthis is about us offering a more adaptable and flexible booking\nexperience across various intertwined user journeys. At a time when\nglobal travel brands are scaling back on a bricks and mortar\npresence, it\u2019s incredibly exciting to me that we have this\nopportunity to take what we\u2019ve created online and move the brand to\nhave a physical presence. We don\u2019t sell an \"off the shelf\"\nproduct so this move is brave, bold and dynamic.\"<\/p>\n\n\n\n

\n\"We pride ourselves on our deep\nunderstanding of our audience, having been in the market for more\nthan seven years. Our local knowledge gives us a big advantage as we\nare aware of the needs of travellers in the region, which is key to\ndelivering a great experience for our existing customers\nand attracting new ones. We know that some travel plans can often be\ncomplicated and intricate and there is a certain ease which comes\nwith being able to communicate these specific requirements to one of\nour travel advisors, face-to-face or over the phone with one of our\ncall centres \u2013 the omni-channel approach is about convenience,\noffering more choice and delivering a first-rate service.\" \n<\/p>\n\n\n\n

\nTo celebrate this new era for the\nbrand, the Almosafer visual identity has been reimagined, embracing\nthe omni-channel future. A\nnew logo and colour scheme utilised across an updated User Interface\n(UI) on the digital platforms and concept store designs, has been\ncarefully designed to give a consistent brand experience.<\/p>\n\n\n\n

\nAlmosafer will continuously work on\noptimizing the omni-channel experience for its customers, to create\nunique and tailored offerings for travellers from Saudi Arabia and\nbeyond. This includes yet more relevant and localized services, such\nas the recent introduction of the new payment methods Apple Pay in\nKSA and Knet in Kuwait.<\/p>\n\n\n\n

-Ends-<\/strong><\/p>\n\n\n\n

\nAbout\nAlmosafer:<\/strong><\/p>\n\n\n\n

\nAlmosafer\nis the flagship\nbrand of Seera Group\u2019s Consumer Travel Business Unit,\ncatering to the discerned needs of travellers from Saudi Arabia and\nbeyond. Originated in the Kingdom of Saudi Arabia, Almosafer is\ntransforming from an online travel agency for Saudi customers, to a\nfully-fledged omni-channel travel services provider that offers a\nseamless user experience for travel bookings across state-of-the-art\nonline platforms, call centres and retail locations. \n<\/p>\n\n\n\n

\nProviding\nhotel booking options for over 1.5 million properties around the\nglobe, flight bookings on over 450 airlines and complete holiday\npackages, Almosafer boasts various convenient booking solutions for\nany type of travel need.<\/p>\n\n\n\n

\nWith\nthe heritage of being a homegrown business fuelled by Seera Group\u2019s\ntravel and tourism leadership in Saudi Arabia, the brand has\ndeveloped a deep understanding of local travel needs, preferences and\ntraveller segments. \n<\/p>\n\n\n\n

\nAlmosafer\nis constantly striving to bring travellers from the Kingdom and\nbeyond the best experience and value for their travels and with\ncontinuous product developments, tech improvements and customer\ncentricity at its core, the brand aims to deliver on what is\nimportant to its customer – creating journeys of joy for themselves,\ntheir families and others.<\/p>\n","protected":false},"excerpt":{"rendered":"