SEERA Celebrates Monumental Week of Awards and Partnerships<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seera.sa\/en\/seera-celebrates-monumental-week-of-awards-and-partnerships\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:locale:alternate\" content=\"ar\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEERA Celebrates Monumental Week of Awards and Partnerships\" \/>\n<meta property=\"og:description\" content=\"Following a major brand transformation from Al Tayyar Travel Group, SEERA has cemented its position with a plethora of award-wins and new business relationships Dubai, UAE 01 May 2019: SEERA, the most knowledgeable, accomplished and diverse provider of travel services in the Middle East and North Africa region, is underlining its position in the market […]\" \/>\n<meta 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{"id":4058,"date":"2019-05-23T14:57:54","date_gmt":"2019-05-23T10:57:54","guid":{"rendered":"http:\/\/seera.sa\/en\/?p=4058"},"modified":"2019-05-26T13:40:02","modified_gmt":"2019-05-26T09:40:02","slug":"seera-celebrates-monumental-week-of-awards-and-partnerships","status":"publish","type":"post","link":"https:\/\/www.seera.sa\/en\/seera-celebrates-monumental-week-of-awards-and-partnerships\/","title":{"rendered":"SEERA Celebrates Monumental Week of Awards and Partnerships"},"content":{"rendered":"\n

Following a major brand transformation from Al Tayyar Travel Group, SEERA has cemented its position with a plethora of award-wins and new business relationships<\/em><\/p>\n\n\n\n

\nDubai,\nUAE <\/strong>01\nMay <\/strong>2019<\/strong>:\nSEERA, the most knowledgeable, accomplished and diverse provider of\ntravel services in the Middle East and North Africa region, is\nunderlining its position in the market with a successful seven days\nof award-wins, presence at a leading regional travel exhibition and\nsignificant partnership signings.<\/p>\n\n\n\n

\nAt\nthe World Travel Awards, held in Abu Dhabi on 25^{th<\/sup>\nApril 2019, the group won Saudi Arabia\u2019s leading business travel\nagency and travel management company, before its\nleading consumer travel brand; Almosafer scooped the\naccolades for the\nMiddle East and Saudi Arabia\u2019s leading online travel agency.<\/p>\n\n\n\n}

\nThe\nfollowing week, SEERA\nunveiled its new identity and direction to more than 40,000 travel\nprofessionals at the region\u2019s largest travel exhibition; Arabian\nTravel Market (ATM). With an immersive stand experience that blended\nthe physical and digital worlds, SEERA communicated the group\u2019s new\nportfolio structure; with six distinct travel verticals serving\nconsumers, businesses and governments\nacross the region.<\/p>\n\n\n\n

\nAt\nATM\u2019s opening day, SEERA signed a direct connectivity distribution\nagreement with IHG (InterContinental Hotels Group) to offer\ncompetitive rates and last-minute availability on IHG properties\nworldwide to offline and online travellers of SEERA and its portfolio\nbrands.<\/p>\n\n\n\n

\nThe\nsecond partnership agreement was with the flagship brand of SEERA\u2019S\nConsumer Travel Business Unit,\nAlmosafer,\nwhich partnered\nwith ALFURSAN; SAUDIA\u2019s frequent flyer programme, to integrate the\ncapability of earning Reward Miles across its web, app and retail\noffering. The partnership will officially kick off in May, with\ntactical marketing campaigns planned by both parties across online\nand offline channels.<\/p>\n\n\n\n

\nCulminating\nthe first official week of SEERA\u2019S launch were two more awards for\nthe group; SEERA\nwas awarded as a premier partner for sales of Rove Hotels and Vida\nHotels and Resorts from Emaar Hospitality Group and the\ngroup\nwas further recognised with\na certificate of appreciation by\nSAUDIA for\nthe group\u2019s efforts and effective contribution to success –\nwith teams collecting awards at ATM itself.<\/p>\n\n\n\n

\nSEERA\u2019s\nCEO Abdullah Bin Nasser Aldawood commented on\nthe achievements\nof SEERA and the vertical brands, \"This has been a remarkable week\nfor SEERA; from the rollout of an exciting and well-planned brand\ntransformation strategy, to already collecting some key awards and\nforging strong partnerships \u2013 we are already seeing the benefits of\na new era for the company. We have incredible people across our\ngroup; teams who are at the top of their game in terms of pushing the\nbusiness forward. We will build on this momentum, embrace the\ninherent power of travel and all that it represents to take us\nfurther; fostering understanding amongst strangers, connecting and\nbroadening\nminds, increasing tolerance and accelerating learning for us all.\"<\/p>\n\n\n\n

\nSEERA\nis powered by a robust technology platform that straddles the group\u2019s\ndifferent travel businesses. As MENA\u2019s largest homegrown digital\ntravel company, SEERA manages cutting-edge online travel platforms on\nweb, mobile web and app, as well as retail travel agencies across\nthe Kingdom. Harnessing decades of industry leadership and expertise,\nSEERA brings 40 years\u2019 worth of travel knowledge to the digital\nsphere. As the clear technology leader in the regional travel space,\nSEERA also leads in understanding KSA and regional travel needs, and\nthe group will continue to invest in its personalized offerings,\nstate-of-the-art technology and key strategic partnerships.<\/p>\n\n\n\n

\n—ENDS—<\/p>\n\n\n\n

\nAbout\nSeera <\/strong>\n<\/p>\n\n\n\n

\nSeera\n(formerly Al Tayyar Travel Group) is the most knowledgeable,\naccomplished and diverse provider of travel services in the Middle\nEast and North Africa region. A balanced portfolio of brands across\nsix verticals within the travel and tourism industry positions Seera\nas a significant contributor to the growth of the domestic, inbound\nand outbound tourism economies of the Kingdom of Saudi Arabia and a\nbest-in-class business partner in unlocking the opportunities in the\nregion. Providing technology powered travel services for consumers,\nbusinesses, government partners and religious pilgrims, Seera\nprovides the opportunity to travel in the Kingdom, across the region,\nand beyond, like never before. \n<\/p>\n\n\n\n

\nSeera\n\u2013 Imagine Where Travel Can Take Us Together<\/p>\n","protected":false},"excerpt":{"rendered":"