Strategic partnership will boost the group’s business units for optimized corporate, government and consumer travel 

Amadeus and Seera, one of the largest travel providers for the Kingdom of Saudi Arabia and the Gulf region (previously known as Al Tayyar Travel Group), announce the strengthening of their long-standing strategic partnership which will see the two leading travel industry players elevate the KSA travel market through technology innovation and growth.  

As part of the renewed agreement, Amadeus has been selected as Seera’s technology partner for another year to further support the group’s objectives in the Middle East. With over 30 years’ experience in providing travel technology solutions and helping clients to optimize their business, Amadeus is set to assist Seera in growing its business even further with expansion plans for their omni-channel consumer travel brand, Almosafer, across KSA and Kuwait.  Amadeus will also support Seera’s travel management company, elaa, in its ambitions to digitalize the corporate travel experience in the Kingdom.

The partnership will provide Seera’s five business units with greater access to an unrivalled breadth of content, enabling Seera to better serve its clients in KSA and across the region. The Group will be implementing some of the latest Amadeus solutions to benefit from relevant hotel content, virtual credit card payment capabilities, fare optimization solutions and content via NDC (New Distribution Capability) connectivity. The partnership between the two companies has already enabled Seera to improve their online business, through improved efficiencies by 140%. 

Mr. Abdullah bin Nasser Al-Dawood, Managing Director and CEO of Seera Group, said: "As a leading travel provider in KSA and the Gulf region, Seera is proud to strengthen its strategic relationship with Amadeus to further optimize and innovate all business units and travel services for this rapidly growing market. After years of success working together, we value our partnership with Amadeus and look forward to expanding and enhancing our travel services to provide the best possible experience to our customers."   

Stephane Durand, Senior Vice President Business Travel, Western Europe, Middle East and Africa,said: "The MENA region, and specifically KSA, is key for travel with a vast number of untapped opportunities. It’s a pleasure and honour to work with a company like Seera to deliver better journeys for travelers in the region. We are committed to providing excellence and look forward to evolving the travel experience even further through innovation and our longstanding expertise."

Seera Group has six core businesses including elaa, Almosafer, Mawasim (the Group’s wholesale tour operator for Hajj and Umrah), tajawal (a leading online travel agency in the UAE), Lumi (a car rental and leasing brand) and Discover Saudi (the newly launched destination management company). 

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