The Investment vertical enables Seera to fulfill its vision of investing in Saudi champions.

Seera Group’s strategy has shifted to focus on investments with a sustainable return profile that would support further cash flow generation.

Seera further undertakes passive investments offering alternative sources of liquidity, such as managed funds that offer diversification and
flexibility for strategic liquidity as needed.

Kayanat Central Business Park

The Group has invested in a private real estate fund to develop the Kayanat Central ("Kayanat") business park.

In line with the Kingdom’s objective to make the city of Riyadh one of the 10 largest city economies in the world, the Group has invested in a private real estate fund as the primary investor affiliated with Istithmar Capital that is compliant with Sharia standards (the "Fund"), with the aim of developing the Kayanat Central business park project in the northern region of the city of Riyadh.

Previous investments include Careem, a successful investment in the ride-hailing sector of the Middle East that generated an approx. SAR 1.8 billion exit value upon its acquisition by Uber Technologies in 2019.

Other investments

Notable investments included existing portfolio segments that transitioned from within the umbrella of Investments to key segments of today’s portfolio, such as: 

Almosafer, which began as a small hotel booking startup in 2014

Lumi, established to support internal divisions within the Group prior to expansion plans

Portman Travel Group, a private equity investment in a UK-based travel management company.

Cara, Seera‘s freight forwarding and logistics business.