The power of travel.

Welcome to Seera, the reimagined Al Tayyar Travel Group. We’ve embarked on a remarkable transformation with a new vision and purpose.

  • 2.4M unique users for Almosafer app in 2021

  • +1M social followers

Discover seamless and connected travel services through our leading travel brand Almosafer.

  • 30 M Umrah visitors expected by 2030

  • 7% total GDP

Experience a truly memorable and inspiring journey from the first search to the last prayer.

  • 17,500+ vehicles

  • 30 branches

Enjoy car rentals and leasing with a modern twist.

  • 12 operating hotels by 2021

  • 3,000 rooms by 2021

Discover the promise of Arabian hospitality delivered with professionalism and charm.

  • 6th largest UK travel company

  • 1st & largest corporate shareholder in Careem

Investing in more rewarding travel experiences for the future.

  • 100M Annual tourists expected by 2030

  • +1B Global travellers

Connecting tour operators and travel agents to the opportunity of Saudi Arabia.

We’re ready to soar with strong foundations and a balanced portfolio.

The ambition to do things together

Our house of brands

Our portfolio of trusted brands support and advance our vision. Together, they harness the power of travel to connect us with every opportunity along our journey.