Car rentals and leasing that stands out; built on smart technology, world-class service and value.

A unique car rental brand

Lumi is the new and improved STRAC, our existing car rental and leasing brand.

Bringing energy, innovation and dynamism to our customers through cutting-edge technology and personalised services, Lumi’s renewed drive results in greater value and exceeded expectations for all.

vehicles in our fleet
cars under 12 months old

A range of solutions to suit your needs

Corporate and Government leasing

Our leasing team efficiently and smartly meets the needs of businesses and government departments with customised fleet solutions of all sizes.

Car rental

Providing the newest cars with expert service at competitive prices, we go above and beyond with zest:

  • Superior customer service
  • Centralised reservation facility
  • Well-maintained fleet
  • 24/7 roadside assistance
  • Qualified mechanics at workshops in major KSA cities
  • Mobile workshops to provide services on site.

Limousine and transport packages

We can tailor limousine and transport packages with flexibility, so our customers have what they need, when they need it.


Customer portals: For requests, servicing and updates – soon available online.

CRM-based technology: We’re always up-to-date and equipped with customer information and preferences.

Data-driven solutions: Continuous analysis of feedback and data to innovate and improve products and services.