The Investment vertical enables Seera to fulfill its vision of investing in Saudi champions.
Seera Group’s strategy has shifted to focus on investments with a sustainable return profile that would support further cash flow generation.
Seera further undertakes passive investments offering alternative sources of liquidity, such as managed funds that offer diversification and flexibility for strategic liquidity as needed.
Investments include Riyadh Front Conference & Exhibition Center (RFECC), a 243.388m² event venue offering large-scale exhibition halls, conference facilities, and direct access to Riyadh Front’s retail and hospitality district.
Other investments
Notable investments included existing portfolio segments that transitioned from within the umbrella of Investments to key segments of today’s portfolio, such as:
Almosafer, which began as a small hotel booking startup in 2014
Lumi, established to support internal divisions within the Group prior to expansion plans
Portman Travel Group, a private equity investment in a UK-based travel management company.