Following a major brand transformation from Al Tayyar Travel Group, SEERA has cemented its position with a plethora of award-wins and new business relationships

Dubai, UAE 01 May 2019: SEERA, the most knowledgeable, accomplished and diverse provider of travel services in the Middle East and North Africa region, is underlining its position in the market with a successful seven days of award-wins, presence at a leading regional travel exhibition and significant partnership signings.

At the World Travel Awards, held in Abu Dhabi on 25th April 2019, the group won Saudi Arabia’s leading business travel agency and travel management company, before its leading consumer travel brand; Almosafer scooped the accolades for the Middle East and Saudi Arabia’s leading online travel agency.

The following week, SEERA unveiled its new identity and direction to more than 40,000 travel professionals at the region’s largest travel exhibition; Arabian Travel Market (ATM). With an immersive stand experience that blended the physical and digital worlds, SEERA communicated the group’s new portfolio structure; with six distinct travel verticals serving consumers, businesses and governments across the region.

At ATM’s opening day, SEERA signed a direct connectivity distribution agreement with IHG (InterContinental Hotels Group) to offer competitive rates and last-minute availability on IHG properties worldwide to offline and online travellers of SEERA and its portfolio brands.

The second partnership agreement was with the flagship brand of SEERA’S Consumer Travel Business Unit, Almosafer, which partnered with ALFURSAN; SAUDIA’s frequent flyer programme, to integrate the capability of earning Reward Miles across its web, app and retail offering. The partnership will officially kick off in May, with tactical marketing campaigns planned by both parties across online and offline channels.

Culminating the first official week of SEERA’S launch were two more awards for the group; SEERA was awarded as a premier partner for sales of Rove Hotels and Vida Hotels and Resorts from Emaar Hospitality Group and the group was further recognised with a certificate of appreciation by SAUDIA for the group’s efforts and effective contribution to success – with teams collecting awards at ATM itself.

SEERA’s CEO Abdullah Bin Nasser Aldawood commented on the achievements of SEERA and the vertical brands, "This has been a remarkable week for SEERA; from the rollout of an exciting and well-planned brand transformation strategy, to already collecting some key awards and forging strong partnerships – we are already seeing the benefits of a new era for the company. We have incredible people across our group; teams who are at the top of their game in terms of pushing the business forward. We will build on this momentum, embrace the inherent power of travel and all that it represents to take us further; fostering understanding amongst strangers, connecting and broadening minds, increasing tolerance and accelerating learning for us all."

SEERA is powered by a robust technology platform that straddles the group’s different travel businesses. As MENA’s largest homegrown digital travel company, SEERA manages cutting-edge online travel platforms on web, mobile web and app, as well as retail travel agencies across the Kingdom. Harnessing decades of industry leadership and expertise, SEERA brings 40 years’ worth of travel knowledge to the digital sphere. As the clear technology leader in the regional travel space, SEERA also leads in understanding KSA and regional travel needs, and the group will continue to invest in its personalized offerings, state-of-the-art technology and key strategic partnerships.


About Seera

Seera (formerly Al Tayyar Travel Group) is the most knowledgeable, accomplished and diverse provider of travel services in the Middle East and North Africa region. A balanced portfolio of brands across six verticals within the travel and tourism industry positions Seera as a significant contributor to the growth of the domestic, inbound and outbound tourism economies of the Kingdom of Saudi Arabia and a best-in-class business partner in unlocking the opportunities in the region. Providing technology powered travel services for consumers, businesses, government partners and religious pilgrims, Seera provides the opportunity to travel in the Kingdom, across the region, and beyond, like never before.

Seera – Imagine Where Travel Can Take Us Together

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