Employees attend the two-day workshop to learn how to turn up the dial of the current product offerings

Dubai, UAE; February 09 2020: Seera Group, the Middle East region’s leading provider of travel and tourism services, is further strengthening its suite of consumer products by integrating technological advances that will enhance the customer experience.

As part of ongoing initiatives to drive the use of technology to enhance its product and service offering, the Group organised a workshop on ‘How to Create Products Customers Love’. Christian Idiodi, a partner at Silicon Valley Product Group, led the two-day session, which was attended by 70 leaders from across Seera’s various business units.

The workshop also reflects the commitment of Seera Group to sharpen the tech-skills of its employees. Designed to challenge the organisation and provide applicable skills and techniques to product and UX managers, lead engineers and data leads, the workshop offered participants the opportunity to learn about innovative practices from the world’s best technology product teams.

Typically, the Silicon Valley Product Group workshops are held in San Francisco, New York, and London. The workshop by Seera is one of the first such events to be held in the region.

Abdulrahman Mutrib, EVP Technology & CTO, added: "The workshop by Silicon Valley Product Group offered the opportunity for our team to gain from the business acumen and insights of the global organisation. We are a tech-driven company, and one of the focus areas has been to invest in advanced training for our employees. This further positions us as a tech-driven travel agency offering products that are relevant to our customers. The workshop empowers our team to enhance the value of the products we offer and strengthen the value we create for our customers."

Khalid Alyahya, Senior Director, Elaa said: "I am delighted that I got the chance to attend the workshop on How to Create Products Customers Love by Silicon Valley Product Group. It showed me how I can have an enhanced product development mindset and focus better on serving our customers. It was very helpful to understand the approaches, techniques and steps related to product development and management, and how critical it is for organisations in a digital era."

The workshop is a representation of Silicon Valley Product Group’s founder, Marty Cagan’s book titled ‘Inspired: How To Create Products Customers Love.’ The book serves as a master class on how to discover and deliver technology products that your customers will love. Before founding the Silicon Valley Product Group, Marty was the senior vice-president of product management and design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site.

Christian Idiodi was formerly a Global Head of Product at Merrill Corporation, Vice President at SnagaJob and Founder, Head of Product at CareerBuilder. Silicon Valley Product Group hosts worldwide, sold-out workshops and speaking engagements, sharing the best practices that accelerate how great technology products get made.

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